FROM: Robert Thompson, General Manager
SUBJECT:
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PUBLIC AFFAIRS STRATEGIC PLAN FOR FISCAL YEARS 2024-2026
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GENERAL MANAGER'S RECOMMENDATION
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RECOMMENDATION: Recommend to the Board of Directors to:
Receive and file the Public Affairs Strategic Plan for Fiscal Years 2024- 2026.
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BACKGROUND
The Orange County Sanitation District's (OC San) Public Affairs Office is responsible for creating, organizing, and disseminating all internal and external communication. The primary objective of the Public Affairs team is to deliver messages that are accurate, transparent, and designed to foster trust and confidence. An integrated Public Affairs Strategic Plan is essential to effectively manage the variety of audiences served.
RELEVANT STANDARDS
* Build brand, trust, and support with policy makers and community leaders
* Maintain collaborative and cooperative relationships with regulators, stakeholders, and neighboring communities
* Make it easy for people to understand OC San's roles and value to the community
* Maintain influential legislative advocacy and a public outreach program
PROBLEM
There are various initiatives and messages that the Public Affairs Office must share with internal and external stakeholders for continued operation and efficiency of OC San. The messaging must be consistent, concise, and thoroughly planned to be efficient and effective.
PROPOSED SOLUTION
The current Public Affairs Strategic Plan concludes in June 2024. To continue meeting the agency's goals, the Public Affairs team has developed a plan to span from fiscal year 2024-25 to 2025-26. It includes goals, objectives, strategies, and tactics to execute the various messages and efforts set forth by OC San's Strategic Plan and the General Manager's Work Plan. The two-year plan commences July 1, 2024, and updates will be provided to the Steering Committee every six months.
PRIOR COMMITTEE/BOARD ACTIONS
January 2024 - Board and Steering Committee ...
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