FROM: Robert Thompson, General Manager
Originator: Jennifer Cabral, Director of Communications
SUBJECT:
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PUBLIC AFFAIRS STRATEGIC PLAN FOR FISCAL YEARS 2024-2026 SUMMARY
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GENERAL MANAGER'S RECOMMENDATION
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RECOMMENDATION: Recommend to the Board of Directors to:
Receive and file the Public Affairs Strategic Plan for Fiscal Years 2024-2026 Summary.
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BACKGROUND
The Orange County Sanitation District's (OC San) Public Affairs Office is responsible for developing, managing and disseminating all internal and external communications. The primary objective of the Public Affairs team is to ensure messages are accurate, transparent, and foster trust and confidence in OC San. An integrated Public Affairs Strategic Plan is essential to engage the diverse audiences and align outreach efforts with OC San's mission and values.
RELEVANT STANDARDS
* Build brand, trust, and support with policy makers and community leaders
* Maintain collaborative and cooperative relationships with regulators, stakeholders, and neighboring communities
* Make it easy for people to understand OC San's roles and value to the community
* Maintain influential legislative advocacy and a public outreach program
PROBLEM
OC San's Public Affairs Office supports a wide range of initiatives that require effective communication to both internal and external stakeholders. Inconsistent or uncoordinated messaging can reduce impact and hinder public understanding of OC San's mission and services.
PROPOSED SOLUTION
The Public Affairs Strategic Plan for Fiscal Years 2024-2026 included goals, objectives, strategies, and tactics to execute the various messages and efforts set forth by OC San. The two-year plan was effective through June 2026, with updates provided to the Administration Committee every six months, including a year-end report. With the period complete, a summary report has been prepared.
PRIOR COMMITTEE/BOARD ACTIONS
December 2025 - Received and file...
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