FROM: Robert Thompson, General Manager
Originator: Jennifer Cabral, Director of Communications
SUBJECT:
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PUBLIC AFFAIRS PROPOSED STRATEGIC PLAN FOR FISCAL YEARS 2026-2028
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GENERAL MANAGER'S RECOMMENDATION
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RECOMMENDATION: Recommend to the Board of Directors to:
Receive and file the Public Affairs Proposed Strategic Plan for Fiscal Years 2026-2028.
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BACKGROUND
The Orange County Sanitation District's (OC San) Public Affairs Office (PAO) manages internal and external communications to ensure OC San's messages are accurate, transparent, and aligned with the agency's mission of protecting public health and the environment. PAO is responsible for creating, organizing, and disseminating all communications with the primary objective of delivering messages that are accurate, transparent, and designed to foster trust and confidence. An integrated Public Affairs Strategic Plan is essential to effectively manage the variety of audiences served.
RELEVANT STANDARDS
* Build brand, trust, and support with policy makers and community leaders
* Maintain collaborative and cooperative relationships with regulators, stakeholders, and neighboring communities
* Make it easy for people to understand OC San's roles and value to the community
* Maintain influential legislative advocacy and a public outreach program
PROBLEM
There are various initiatives and messages that PAO must share with internal and external stakeholders for continued operation and efficiency of OC San. The messaging must be consistent, concise, and thoroughly planned to be efficient and effective.
PROPOSED SOLUTION
The current Public Affairs Strategic Plan concludes June 30, 2026. To continue meeting the agency's goals, the Public Affairs team has developed a plan to span from fiscal year 2026-27 to 2027-28. It includes goals, objectives, strategies, and tactics to execute the various messages and efforts set forth by OC San's Strategic Plan and the General Manager'...
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