FROM: James D. Herberg, General Manager
SUBJECT:
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ORANGE COUNTY SANITATION DISTRICT BRANDING
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GENERAL MANAGER'S RECOMMENDATION
recommendation
RECOMMENDATION:
Approve the new Orange County Sanitation District Logo.
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BACKGROUND
The Orange County Sanitation District's (Sanitation District) logo was last updated in 1989. This was the first time it had changed since the agency was formed in 1954. In 1998, when the agency underwent a name change, the existing logo was left unchanged, however the name was updated. For the last 21 years, the Sanitation District has had the same logo resulting in a dated and inaccurate representation or reflection of who we are and the work that we do today.
The Sanitation District is not a standard wastewater treatment plant. The Sanitation District is a resource recovery agency using all elements of the wastewater treatment process from recycling water, solids, and producing energy. The Sanitation District is a sustainable organization. A new logo that reflects the essence of who the Sanitation District is today is what is proposed.
RELEVANT STANDARDS
* Build brand, trust, and support with policy makers and community leaders
* Maintain collaborative and cooperative relationships with regulators, stakeholders, and neighboring communities
* Make it easy for people to understand OCSD's roles and value to the community.
PROBLEM
The current Sanitation District logo has not been refreshed in more than 30 years, making our agency's image appear out of date and not modern.
In addition, the Sanitation District is often confused with other agencies such as the Orange County Sheriff's Department and with trash disposal service companies. Providing clarity to the public helps us further spread our message.
PROPOSED SOLUTION
To help improve the image and branding of the agency, a logo redesign is proposed. The new proposed logo will provide the Sanitation District with a refreshed look that is more ...
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